Senior content specialist
CV
Expertise
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Content Design
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Content Strategy
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Content Marketing
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UX Writing
Experience
Head of Content at The King's Trust
December 2020 to present
Lead for the national programme content offer.
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Manage and mature a team of content designers.
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Coordinate content roadmap for the Trust’s flagship propositions.
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Design physical and digital content experiences in collaboration with multidisciplinary teams (typically multiple projects at one time).
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Develop and execute content strategies for new products and programmes.
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Embed, deliver and champion key content design practices e.g.
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user research
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taxonomies and content patterns
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crits and workshops
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pair-writing
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empathy mapping
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protoyping and testing.
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Develop and iterate the Trust’s content design standards.
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Champion content accessibility across the broader organisation.
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Play an active role in multiple communities of practice.
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Conduct content audits to support upkeep of programme portfolio.
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Work with senior stakeholders to capture business visions.
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Support corporate funding bids and reporting.
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Interface with corporate partners to foster buy-in and satisfaction.
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Procure and manage external agencies and suppliers.
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Own and manage annual content budgets – funded and BAU.
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Content Manager at The King's Trust
January 2020 to December 2020
Responsible for delivering national programme content.
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Designed accessible and inclusive programme content.
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Managed and maintained content on digital platforms.
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Managed relationships with key stakeholders, suppliers and partners.
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Creative Content Manager at SupaReal
October 2018 to January 2020
Agency lead for creative B2B content marketing campaigns.
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Devised and delivered content hubs and lead gen campaigns.
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Led on the development of creative campaign concepts.
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Content production, including:
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copywriting​
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social media
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email marketing.
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​UX/UI development across new digital products.
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Lead nurture campaign and content design and execution.
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Client relationship management.
Content Marketing Executive at SupaReal
November 2015 to October 2018
Agency lead for content design and production.
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Copywriting.
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Campaign concepts.
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Email marketing.
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Content planning​
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​Social media management.
Contributing Writer at TickX
October 2015 to October 2016
Education
BA HONs English and Creative Writing
September 2011 to May 2014
University of Chichester
Training
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Franklin and Covey: Way of Leading
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Content Design London: Advanced Content Design
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LinkedIn Learning: Photoshop Essentials
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Udemy: Figma UI UX Design
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HubSpot certifications
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Inbound marketing​
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Content marketing
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Awards
MPA Rising Star Award 2019: Nominated